At The Forefront of Social Impact

SENIOR DIRECTOR

Faye Davis brings 15 years of experience in strategic communications, marketing and consulting to her role as senior director. A natural communicator focused on collaboration and strategy, her ability to build trusting relationships is her superpower. Before SINA, Faye led marketing and communications for a large portfolio of projects at Jobs for the Future, a national nonprofit focused on transforming the U.S. education and workforce systems. She has also consulted communities nationwide on their business and talent attraction marketing strategies and facilitated leadership development programming for mid-career leaders. With two energetic young kids, a husband, a French bulldog named Morty, and moonlighting as a yoga teacher, Faye loves an active and spontaneous life focused on savoring good company, food and music.

FOUNDER AND CEO

Kyle Gunnels has nearly two decades of experience in strategic communications spanning K12, higher education, workforce development, education technology and philanthropy. As founder and CEO, he leverages his deep cross-industry expertise to advise clients working to expand economic opportunity for individuals worldwide. Before SINA, he led communications at the Cognizant Foundation — the global philanthropy for a Fortune 200 company. Kyle has also held leadership roles at a national education policy and advocacy organization and an ed tech company. And in various roles at TVP Communications and Widmeyer Communications, he counseled leading national funders, companies and organizations. In his spare time, you can likely find Kyle at a local music venue, in an airport lounge or trying to find the best dive bar in a new city.

ASSOCIATE

Thomas Holton is inspired by the potential of strategic communications to drive social change. Previously, he worked at Walker Sands, where he collaborated with B2B technology clients to produce headline-worthy thought leadership content. Before this, Thomas worked as a print and audio journalist in his home state of Florida, where his byline appeared in publications such as The Associated Press, U.S. News & World Report and WUFT. Based in Chicago, Thomas enjoys reading alongside Lake Michigan, cooking dinner with friends, and rewatching the Scrabble scene from the iconic 2006 film, “Akeelah and the Bee,” starring Keke Palmer. 

JUNIOR ASSOCIATE

Jade Richardson is a communications professional who believes that using storytelling, creativity and thoughtful work can inspire positive change. With a Bachelor of Arts in Communications and Information Sciences from the University of Alabama, she brings experience in PR, community engagement and social media, with a focus on translating ideas into clear, engaging content. Jade most recently supported outreach at Children’s Place Inc., a nonprofit dedicated to strengthening families and addressing the effects of childhood trauma. In previous roles and internships, she contributed to programs that provided mentorship, education and access to information that helps individuals and communities thrive. Outside of work, you’ll find Jade reading, exploring nature, listening to true crime podcasts, taking weekend trips to nearby cities or playing The Sims.

COMMUNICATIONS SPECIALIST

Anna Tomka is a communications strategist driven by a passion for social impact and equitable access to education and economic opportunity. Most recently, she led communications for Forage, an ed-tech company transforming education and the hiring process. Before that, Anna worked with nonprofits and startups dedicated to social progress, where she helped uncover, craft and amplify their brand stories. With expertise in social media marketing, content creation and media strategy, Anna thrives at leveraging storytelling to drive meaningful change. She attended Colorado State University and, in her free time, enjoys exploring the outdoors, traveling and immersing herself in new cultures and experiences.

DIRECTOR

Holly Wallace is passionate about telling stories that make an impact on the lives of individuals, our society and its systems. With over a decade of diverse communications experience across a range of industries for agencies, nonprofits and in-house teams, Holly leverages a multi-disciplinary approach to help clients make meaningful change. Prior to SINA, Holly worked for WGU Labs, where she supported strategic communications, content development and thought leadership around unlocking economic opportunity for individuals through higher education, workforce development and edtech. She has previously worked in B2B marketing, supporting clients in enterprise software, IT and cybersecurity, manufacturing and automation. Her work has appeared in publications such as Harvard Business Review, The Wall Street Journal, Business Insider, Fast Company and Inc. Based in Milwaukee, you’ll usually find Holly biking on the Oak Leaf Trail, reading with a mug of tea, or at an independent movie theater.