Now Hiring

We’re hiring a Senior Director who can step into a largely autonomous role from day one. As SINA expands its client portfolio, we need someone who can take ownership of both the relationship side of those accounts and the quality of the deliverables behind them — without requiring significant ramp-up time or oversight. The ideal candidate has deep experience in strategic communications and project management; familiarity with the workforce development, skills and education sectors; and a proven track record managing both client relationships and people. This role will also directly manage junior team members.

We believe that every job should offer opportunities for the expertise you already possess to shine, as well as provide the chance to continue building and expanding your skillset through new responsibilities. The nature of strategic communications means that your ongoing daily activities may change regularly, and we hope you’re excited about the chance to join a small and growing team. Some regular travel will be required.

Key Responsibilities and Estimated Time Breakdown

• Client Relationship Management and Account Leadership (40%): Serve as the senior, day-to-day lead for a portfolio of high-value clients, including newly onboarded accounts, with minimal oversight. Own client relationships end to end: setting strategy, managing expectations, identifying growth opportunities and ensuring all deliverables meet SINA’s quality bar.

• Senior-level Strategy and Content Development (30%): Connect dots across workforce, education and philanthropy to identify trends and develop a POV on where the space is heading. Create and oversee sophisticated content across formats and channels, including narrative development, op-eds, insights reports, strategic messaging frameworks and executive thought leadership.

• People Management and Team Leadership (20%): Directly manage staff supporting an array of clients. Set priorities, review work, provide coaching and ensure the team is delivering high-quality, on-time work across accounts.

• Industry Engagement and Business Growth (10%): Represent SINA at industry events and in sector conversations. Support new business efforts through proposal development and scoping conversations, and identify opportunities to expand SINA’s footprint with existing and prospective clients.

Requirements

• Experience and Education: At least 10 years of experience, with client-facing agency experience preferred, plus direct experience managing or supervising staff. Proven track record independently owning client relationships and leading teams with minimal oversight. Bachelor’s degree is not required.

• Knowledge Base: Strong understanding of education, workforce development, philanthropy and/or social impact. Demonstrated ability to manage multiple client accounts, projects and people simultaneously, with a focus on results and meeting deadlines.

• Skills: Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels, from junior staff to senior clients. Strategic thinking and analytical skills, with the ability to solve complex problems and make decisions independently.

• Travel: Periodic travel (1-2 trips quarterly) for client meetings, strategic planning sessions and industry events will be required.

• Personality Traits: Creative, growth-minded, self-motivated and comfortable operating with autonomy in a remote environment. A strong leader who can build trust quickly with both clients and team members.

• A collaborative, remote work environment

• Competitive salary and benefits

• Employer-provided laptop; monthly cell phone/WiFi credit

• Health, dental and vision insurance (100% paid premium for employees)

• Company-paid life insurance policy (1x annual salary)

• 401k program with 4% employer match

• Unrestricted PTO policy; two week-long recesses in July and December

• Summer Friday program, closing at 12pm local time between Memorial Day and Labor Day

• Generous commission structure for secured new business efforts

• Opportunities for professional growth and development

To apply, submit a cover letter detailing your experience and why you’re passionate about changing the future of learning and work; your resume; and a writing sample. Yes, we know everyone hates cover letters — but in this role, you'll regularly have to write succinct and engaging content, so this is our first opportunity to see those skills in action!

Please do not dump this job description into ChatGPT or Claude to write your cover letter either, we can tell. We do not use AI to review applications, so please don’t use AI to write yours.

Send all application materials as one combined document to info@sinacomms.com. We will not accept applications received by any other method or channel.